Head of Digital Marketing & Content

Job Role: Head of Digital Marketing & Content

Our Client is a Fitness, Wellbeing and Nutrition company.  Due to recent company growth, they require a Head of Digital Marketing & Content professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion.

This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation

Duties & Responsibilities:

Digital Marketing & Growth

• Lead and execute the overall digital marketing strategy
• Grow brand awareness, reach, engagement and lead generation
• Expand the business onto new and emerging social media platforms
• Develop and manage organic and paid content strategies
• Monitor trends, analytics and platform performance
• Improve conversion across social media, email and marketing funnels
• Work closely with sales and setter teams to improve lead quality and bookings

Social Media Management

• Oversee all social media platforms including:Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms

Content Creation & Production

• Plan, script and oversee content creation
• Coordinate video production, editing and publishing
• Assist with creative direction for reels, podcasts and campaigns
• Develop high-performing hooks, captions, CTAs and educational content
• Organise and manage content shoots and production days

Podcast Management

• Assist in launching and scaling a new podcast
• Help set up and manage a podcast studio
• Coordinate guests, scheduling and production
• Manage recording, editing and publishing workflows

Email & Internal Marketing

• Manage email marketing campaigns and newsletters
• Assist with webinar and event promotion campaigns

Team Coordination & Collaboration

• Liaise with editors, VAs, setters, sales team and external partners
• Coordinate collaborations and partnership opportunities

Events & Brand Expansion

• Assist with planning and coordinating live events and workshops
• Support in-person brand experiences and client events

Person Specification:

• A minimum of 5 years experience in digital marketing, content or brand growth
• Proven track record growing social media brands and online audiences
• Strong understanding of content strategy and platform algorithms
• Experience managing podcasts and YouTube channels

For more information on this Head of Digital Marketing & Content position please contact Pauline Haughey on 02887440033 or email pauline@haugheyerecruitment.com

If this job isn't quite right for you, get in touch with a member of our team to discuss your career.